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Hello.
About
La Croix is an American sparkling water brand, originated in La Crosse, Winconsin.
They are famous for their fruits flavors and appealing to the niche market.
LaCroix is also the first Anti-Perrier brands. They promotes as “all occasion beverage” and “non-snobbish”.
Challenge
Create a simple yet fun design that is interesting to wilder audiences while keep the brand chill and cool identity.
Solution
Use simple but bold types and images with a help of fresh and fun concept.
Inspired by pastel shades of summer and raspberry




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